Tyler Brosious, former Digital Content Manager at the XFL, on launching a professional sports league

creativeBTS
14/05/2020 55 min Temporada 1 Episodio 5

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Episode Synopsis

Tyler Brosious was a Digital Content Manager at the XFL, a professional American football league that unfortunately had to shut down operations just 5 weeks into their first season due to the COVID-19 pandemic.  Before shutting down, the XFL brought in over 3M viewers in its first week, and built a large following of fans through it’s digital and social media efforts. We are going behind the scenes to talk about how the XFL executed on their marketing strategy to launch the league.

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