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Listen "Public Relations Secrets for Designers (Dawn Brinson)"
Episode Synopsis
Do you dream of seeing your interior design projects in top-tier publications? Are you confused about the difference between PR and marketing, or unsure how to craft a compelling pitch that grabs an editor’s attention? If so, this episode is a must-listen!
On this episode of The Creative Genius Podcast, Erin Weir sits down with PR and marketing expert Dawn Brinson to explore the ins and outs of publicity for interior designers. With years of experience helping creatives build their brands and gain recognition, Dawn shares invaluable insights on how to navigate the world of PR, from crafting the perfect pitch to handling media inquiries like a pro. Dawn is currently the CEO of A New Day Creative Communications and Marketing, an agency which she founded.
Dawn breaks down the fundamental differences between PR and marketing and how the two work together to elevate a designer’s visibility. She explains that PR is all about shaping public perception and influencing action, whether through media features, industry awards, events, or speaking engagements. But, as she notes, “Marketing is the overarching discipline…PR is one of the tactics that we put under marketing typically.”
In this episode, you’ll learn:
How to research and target the right editors and journalists for your work
What makes a pitch stand out (hint: it’s all about being concise, clear, and unique!)
Why it’s crucial to have high-resolution images, project details, and headshots ready before reaching out to media outlets
The biggest mistakes designers make when pitching their work and how to avoid them
What to do if you get rejected or don’t hear back from an editor
Dawn also shares why it’s essential to be patient when pursuing media coverage. PR isn’t an overnight success story. It’s a long-term investment that requires strategy and persistence. She recounts a story of a client who waited nearly a year for their project to be featured, showcasing that sometimes the best opportunities take time.
As the media landscape continues to evolve, Dawn provides practical advice on leveraging digital platforms, social media, and owned content (like blogs and newsletters) to attract press and build an audience. Instead of waiting for an editor’s approval, you can “create so much dynamic demand in what you are doing on your own sites that editors and journalists and freelancers and others come to you and say, would you give us some of this?”
Whether you’re new to PR or looking to refine your publicity strategy, this episode is packed with actionable tips to help you gain recognition and build a lasting brand.
To keep up with what Dawn is doing, follow her on Instagram.
If you're listening on your favorite podcast platform, view the full shownotes here: https://thepearlcollective.com/s13e3-shownotes
https://www.youtube.com/watch?v=fhZ-Mq4D2KU
Episode Transcript
Note: Transcript is created automatically and may contain errors.
Click to show transcript
Well, Dawn, I'm so excited to have you, my good friend Dawn Brinson on the Creative Genius podcast today. Thanks for joining me.
Thanks so much for having me.
the area and I really do appreciate it.
Yeah, well, let's go ahead and get started and just share a little bit about yourself and what you do.
Sure, sure. My company is called A New Day. It's creative communications and marketing. I work with all sorts of creative entrepreneurs that are your designers, furniture manufacturers, product manufacturers, anyone who has a creative bend to their business and themselves. On public relations and marketing, brand strategy, brand visioning,
into the designer.
product designers.
work on public
executive consultation, had the great good fortune to have Pearl Collective as a client for a number of years now and it's been a terrific relationship for me. And I'm based in High Point, North Carolina, but serve clients all over the world.
I love that.
On this episode of The Creative Genius Podcast, Erin Weir sits down with PR and marketing expert Dawn Brinson to explore the ins and outs of publicity for interior designers. With years of experience helping creatives build their brands and gain recognition, Dawn shares invaluable insights on how to navigate the world of PR, from crafting the perfect pitch to handling media inquiries like a pro. Dawn is currently the CEO of A New Day Creative Communications and Marketing, an agency which she founded.
Dawn breaks down the fundamental differences between PR and marketing and how the two work together to elevate a designer’s visibility. She explains that PR is all about shaping public perception and influencing action, whether through media features, industry awards, events, or speaking engagements. But, as she notes, “Marketing is the overarching discipline…PR is one of the tactics that we put under marketing typically.”
In this episode, you’ll learn:
How to research and target the right editors and journalists for your work
What makes a pitch stand out (hint: it’s all about being concise, clear, and unique!)
Why it’s crucial to have high-resolution images, project details, and headshots ready before reaching out to media outlets
The biggest mistakes designers make when pitching their work and how to avoid them
What to do if you get rejected or don’t hear back from an editor
Dawn also shares why it’s essential to be patient when pursuing media coverage. PR isn’t an overnight success story. It’s a long-term investment that requires strategy and persistence. She recounts a story of a client who waited nearly a year for their project to be featured, showcasing that sometimes the best opportunities take time.
As the media landscape continues to evolve, Dawn provides practical advice on leveraging digital platforms, social media, and owned content (like blogs and newsletters) to attract press and build an audience. Instead of waiting for an editor’s approval, you can “create so much dynamic demand in what you are doing on your own sites that editors and journalists and freelancers and others come to you and say, would you give us some of this?”
Whether you’re new to PR or looking to refine your publicity strategy, this episode is packed with actionable tips to help you gain recognition and build a lasting brand.
To keep up with what Dawn is doing, follow her on Instagram.
If you're listening on your favorite podcast platform, view the full shownotes here: https://thepearlcollective.com/s13e3-shownotes
https://www.youtube.com/watch?v=fhZ-Mq4D2KU
Episode Transcript
Note: Transcript is created automatically and may contain errors.
Click to show transcript
Well, Dawn, I'm so excited to have you, my good friend Dawn Brinson on the Creative Genius podcast today. Thanks for joining me.
Thanks so much for having me.
the area and I really do appreciate it.
Yeah, well, let's go ahead and get started and just share a little bit about yourself and what you do.
Sure, sure. My company is called A New Day. It's creative communications and marketing. I work with all sorts of creative entrepreneurs that are your designers, furniture manufacturers, product manufacturers, anyone who has a creative bend to their business and themselves. On public relations and marketing, brand strategy, brand visioning,
into the designer.
product designers.
work on public
executive consultation, had the great good fortune to have Pearl Collective as a client for a number of years now and it's been a terrific relationship for me. And I'm based in High Point, North Carolina, but serve clients all over the world.
I love that.
In God we trust