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Listen "PR Essentials for Interior Designers (Amy Flurry)"
Episode Synopsis
Along with marketing, public relations can be an effective means of expanding into new markets and attracting more of your ideal clients. Also like marketing, to produce the desired results, you need to devote a certain amount of time each week to PR and consistently implement your plan week in and week out. It may take some time, but persistence will pay off in the long run.
In this episode, Gail talks with Amy Flurry, a nationally recognized speaker on do-it-yourself public relations. She has a particular focus on DIY PR for interior designers. She is the author of Recipe for Press: Pitch Your Product Like the Pros and Recipe for Press: Designer Edition.
Amy noted that compared to just five to ten years ago, today there are so many more opportunities across so many channels for DIY PR. Whereas in the past the emphasis was getting published in print vehicles such as magazines and newspapers, now there are also online versions of those publications, e-newsletters, blogs, custom publishers for niche audiences, manufacturer vehicles, and a plethora of local and regional materials from just about every industry and organization imaginable.
While it can be overwhelming at first to identify which media or publications you want to target, the variety of opportunities makes it more likely you can be more focused on reaching your ideal client audience. That will produce better results than trying to place content with sources that reach a broader audience.
Amy offered several tips for how to use your PR work time well and how to get better results. The key, she said, was you need to work with consistency so that you create relationships so that you end up having a presence all the time across a number of outlets. She said that a minimum commitment of two hours a week “will move the needle.”
If you have your eye set on someday being featured in prominent national publications or other outlets, bear in mind that you need to start first at the local and regional level, said Amy. Editors of national media want to see that you have been vetted by editors in your area. They are not going to take a chance on an unknown entity. Also bear in mind that editors often are planning content six months to a year or more in advance. Don’t expect to see your project or interview appear any time soon, even after having been accepted.
Amy also shared her tips for the right to pitch a story or project, what editors are looking for, and how to maximize the benefit when you do succeed in getting published. For all that and more, listen to the entire podcast.
If you're listening on your favorite podcast platform, view the full shownotes here: https://thepearlcollective.com/s11e7-shownotes
Mentioned in This Podcast
To learn more about Amy, view a list of her products and services, access her blog, and subscribe to her Media List, go to her website at amyflurry.com. You can purchase her books from the Products page on the website.
At the end of the podcast, Gail asked Amy about her line of hand-stitched quilts and pillows. You will find more information on the Aloka Home website at alokahome.com.
https://www.youtube.com/watch?v=pwqWLxU0Cy8&pp=ygUQcGVhcmwgY29sbGVjdGl2ZQ%3D%3D
Episode Transcript
Note: Transcript is created automatically and may contain errors.
Click to Show Transcript
Welcome to the Creative Genius podcast, Amy. I'd love for you to share a little bit about your journey into the design industry. I know it wasn't traditional. You're not an interior designer by trade, but tell us about that.
Well, my entree is through journalism. And I was a journalist and a freelance writer for 20 years. And I wrote about so many interior designers and interior designers who had boutiques. And when I, that's kind of my perspective. So when I decided I'm going to transition into a new season of my professional career, I wrote a book called Recipe for Press. It was in response to just how many coffees I had had with...
In this episode, Gail talks with Amy Flurry, a nationally recognized speaker on do-it-yourself public relations. She has a particular focus on DIY PR for interior designers. She is the author of Recipe for Press: Pitch Your Product Like the Pros and Recipe for Press: Designer Edition.
Amy noted that compared to just five to ten years ago, today there are so many more opportunities across so many channels for DIY PR. Whereas in the past the emphasis was getting published in print vehicles such as magazines and newspapers, now there are also online versions of those publications, e-newsletters, blogs, custom publishers for niche audiences, manufacturer vehicles, and a plethora of local and regional materials from just about every industry and organization imaginable.
While it can be overwhelming at first to identify which media or publications you want to target, the variety of opportunities makes it more likely you can be more focused on reaching your ideal client audience. That will produce better results than trying to place content with sources that reach a broader audience.
Amy offered several tips for how to use your PR work time well and how to get better results. The key, she said, was you need to work with consistency so that you create relationships so that you end up having a presence all the time across a number of outlets. She said that a minimum commitment of two hours a week “will move the needle.”
If you have your eye set on someday being featured in prominent national publications or other outlets, bear in mind that you need to start first at the local and regional level, said Amy. Editors of national media want to see that you have been vetted by editors in your area. They are not going to take a chance on an unknown entity. Also bear in mind that editors often are planning content six months to a year or more in advance. Don’t expect to see your project or interview appear any time soon, even after having been accepted.
Amy also shared her tips for the right to pitch a story or project, what editors are looking for, and how to maximize the benefit when you do succeed in getting published. For all that and more, listen to the entire podcast.
If you're listening on your favorite podcast platform, view the full shownotes here: https://thepearlcollective.com/s11e7-shownotes
Mentioned in This Podcast
To learn more about Amy, view a list of her products and services, access her blog, and subscribe to her Media List, go to her website at amyflurry.com. You can purchase her books from the Products page on the website.
At the end of the podcast, Gail asked Amy about her line of hand-stitched quilts and pillows. You will find more information on the Aloka Home website at alokahome.com.
https://www.youtube.com/watch?v=pwqWLxU0Cy8&pp=ygUQcGVhcmwgY29sbGVjdGl2ZQ%3D%3D
Episode Transcript
Note: Transcript is created automatically and may contain errors.
Click to Show Transcript
Welcome to the Creative Genius podcast, Amy. I'd love for you to share a little bit about your journey into the design industry. I know it wasn't traditional. You're not an interior designer by trade, but tell us about that.
Well, my entree is through journalism. And I was a journalist and a freelance writer for 20 years. And I wrote about so many interior designers and interior designers who had boutiques. And when I, that's kind of my perspective. So when I decided I'm going to transition into a new season of my professional career, I wrote a book called Recipe for Press. It was in response to just how many coffees I had had with...
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