Previously on Creative Distillation, Brad and Jeff took a drive up to Ft. Collins to speak with Katie Wallace, Head of ESG at New Belgium Brewing. They discussed the history and impact of this historic microbrewery while sampling some of their fine brews — including the updated recipe for the iconic Fat Tire Ale.

They were joined by Thomas J. Dean, Tinberg Business for a Better World University Professor at Colorado State University in Ft. Collins, who’s a big fan and friend of New Belgium, as well as our guest for this episode.

Katie stays with us for a little bit, for a fascinating discussion about “selling out vs selling in”, something New Belgium knows a lot about. It’s also the topic of Tom’s paper: Lost Battles, Trojan Horses, Open Gates, and Wars Won: How Entrepreneurial Firms Co-Create Structures to Expand and Infuse Their Sustainability Missions in the Acquisition Process

Enjoy and cheers!

Learn more and order merch at newbelgium.com.

Learn more about Thomas J. Dean on his faculty page at Colorado State University’s College of Business. https://biz.colostate.edu/about/directory/colostate-tomd

Find Thomas’ paper in the Academy of Management Journal. Check the show notes for a link. https://journals.aom.org/doi/abs/10.5465/amp.2017.0133


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Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu

Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected].

Thanks for listening.
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An Analog Digital Arts Production for the Deming Center for Entrepreneurship
Produced, recorded and edited by Joel Davis

"Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs

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CREATIVE DISTILLATION

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights.

Jeff York | Associate Professor | Research Director
[email protected]

Brad Werner | Instructor | Teaching Director
[email protected]

Deming Center for Entrepreneurship | CU Leeds School of Business
303.492.9018 | [email protected]

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