In this episode, I speak with Mike Schmidt and AJ Rivera, co-founders of Anchor Wave, about the "trust tipping point" in the buyer's journey.We examine the evolution of digital marketing and the critical role of trust in building consumer confidence. Mike and AJ share insights on consistency in messaging, reputation management, and the importance of personal branding.We also discuss the pitfalls of pursuing one-off projects versus focusing on recurring revenue models. This conversation encourages business owners to prioritize trust and relationships for sustainable success.HIGHLIGHTS:22:07 The Launch of a New Product24:03 Enhancing Your Digital Marketing Game28:36 Building Trust Online31:32 Supporting Agencies in Growth32:59 Overcoming Business ChallengesCONNECT WITH MIKE & AJ:WebsiteFacebookInstagramYouTubeFree TrainingSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

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