Alison speaks with Gregory Shepard, author of "The Startup Life Cycle," about the key differences between growth startups and lifestyle startups. They discuss the stages of the startup lifecycle, outlining essential strategies for moving from vision to market-ready products.Gregory emphasizes the importance of standardization and optimization in mitigating risks and shares five critical traits for entrepreneurial success: focus, drive, enthusiasm, discipline, and optimism. This episode is packed with actionable insights and valuable resources for aspiring entrepreneurs looking to navigate the challenges of building a successful startup.HIGHLIGHTS:14:21 The Importance of Standardization16:42 Understanding Growth Costs23:44 Essential Traits for Foundersconnect with Gregory:www.gregoryshepard.comSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

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