Do you use storytelling in your business? After listening to this episode you'll see why it's important from guest, Tom Jackobs, the Impact Pilot, on the crucial role of storytelling in business. Tom shares his unique perspective, drawing from his background as a pilot to explain how navigating business challenges is akin to flying—navigating the changing winds while maintaining direction toward our goals. The heart of our discussion revolves around strategies for effective storytelling. Tom reveals his journey into storytelling as a business coach, highlighting his background in theater and using public speaking as a marketing tool in his fitness business. His approach involves encouraging clients to identify their "impact moments," those pivotal experiences that resonate deeply on an emotional level. We talk about the significance of structure in storytelling and how sensory details can enrich narratives, making them relatable and memorable.Tom provides practical tips for anyone interested in mastering storytelling. We dive into methods for drafting compelling stories, emphasizing the importance of detail and engagement. He describes how to transform personal stories into powerful tools that convey lessons, a process that often involves revisiting and embodying those impactful moments to truly connect with the audience. Through shared anecdotes—both his own and those of his clients—Tom illustrates how vulnerability can be a strength in storytelling, breaking down the barriers that often prevent individuals from sharing their personal journeys.HIGHLIGHTS:3:37 The Importance of Storytelling5:23 Defining Storytelling7:33 Crafting Engaging Stories10:44 Techniques for Storytelling16:30 The Power of Performance19:37 Understanding Audience Absorption20:50 Overcoming Hesitation in Sharing25:08 The Comeback Story28:52 Building Personal Connections32:55 Actionable Tips for StorytellingCONNECT WITH TOM:WebsiteFacebookYouTubeInstagramSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS...

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