Listen "S01E09 - EZVALU - A Creatica Initiative to bring affordable Solutions for Solopreneurs -"
Episode Synopsis
IntroductionHosts: Vicky Chen, Senior Graphic Designer at Creatica Studios, and Osama Siddiqui, Chief Marketing Officer at Creatica Studios.Focus: Introduction and discussion about EZVALU, a new Creatica initiative targeting solopreneurs.Background of EZVALUInspiration: EZVALU is inspired by a company started by the founder of Creatica 12 years ago.Original Tagline: "Be Smart. Choose Value."Objective: Provide cost-effective, monthly subscription-based design services for solopreneurs.What EZVALU OffersServices: Essential services like logo design, website creation, graphic design, hosting, email solutions, and marketing services such as SEO and SEM.Difference from Creatica Studios: EZVALU focuses on providing affordable solutions without the additional research and strategy costs typical of Creatica Studios.Event Participation and ResponseLocal Event Success: Overwhelming response from solopreneurs at a local event.Key Feedback: Solopreneurs appreciated the concept of no-frills, essential services and the backing of an award-winning agency, Creatica Studios.Detailed ServicesLogo DesignWebsite Creation: Includes a basic typical 4-page site (Landing page, About Us page, Services or Product page, and Contact page).Social Media Setup and ThemesMonthly Add-Ons: Hosting and email, social media posts, SEO & SEM, and Google Ads management.Discount: A 10% discount on full package services.Importance of Research and StrategyEmphasis: Highlight the importance of market and brand research for businesses with long-term goals.Comparison: Creatica Studios offers comprehensive services with detailed research and strategy, while EZVALU provides quick, affordable solutions for solopreneurs with short-term goals.Campaign Tagline and Closing ThoughtsNew Campaign Tagline: "Be nice to your business."Analogy: Compare monthly design and marketing services to a gym membership – essential for keeping a business fit and healthy.Encouragement: Urge solopreneurs to choose EZVALU for affordable, essential services.Final RemarksCall to Action: Encourage listeners to tune in and subscribe to the podcast on YouTube and Apple Podcasts for more updates.Contact Information: Visit ezvalu.com or call 416-750-9555 for more information. Hosted on Acast. See acast.com/privacy for more information.
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