NIO November Deliveries: 36,275 - Here's The Q4 Profit Math

03/12/2025 13 min

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Episode Synopsis

NIO reported November 2025 deliveries of 36,275 vehicles on December 1, 2025, representing the company's second-highest monthly total on record behind October's 40,397 units. This marks a 76.31 percent increase year-over-year but a 10.20 percent decline month-over-month. With Q4 delivery guidance of 120,000 to 125,000 vehicles, this episode analyzes whether NIO can still achieve its first quarterly profit in Q4 2025.Breaking down November deliveries by brand reveals divergent trends. The NIO main brand delivered 18,393 vehicles, up 18.72 percent year-over-year and up 7.29 percent month-over-month, marking four consecutive months of growth driven by strong ES8 demand. Onvo delivered 11,794 vehicles, up 132.07 percent year-over-year but down 31.99 percent from October's 17,343 units. Firefly achieved a record 6,088 deliveries, up 2.98 percent month-over-month, representing the third consecutive month of record-breaking performance.The sharp decline in Onvo deliveries reflects the impact of phased-out vehicle trade-in subsidies across multiple Chinese provinces and cities. NIO founder William Li stated during a November 26 media briefing that the abrupt withdrawal of trade-in subsidies significantly impacted the market in ways the industry hadn't anticipated, leading to a sharp decline in new orders across the sector. Li noted all models except the NIO ES8, Firefly, and upcoming ET9 have been affected by these policy changes.With October and November combined deliveries of 76,672 vehicles, NIO needs to deliver between 43,328 and 48,328 vehicles in December to meet Q4 guidance of 120,000 to 125,000 total units. December 2024 saw NIO deliver 50,045 vehicles, setting a monthly record at the time. Matching that performance while Onvo faces a 32 percent month-over-month decline presents a significant challenge.Analyzing Q4 profitability potential using the delivery numbers: if NIO achieves 117,000 to 121,000 Q4 deliveries at an average selling price around 280,000 REN mixing ES8, Onvo, and Firefly, revenue would total approximately 32.76 to 33.88 billion REN, aligning with management guidance of 32.76 to 34.04 billion REN. With management targeting approximately 18 percent vehicle margin for Q4 and ES8 margins exceeding 20 percent, gross margin at company level of 15-16 percent would generate 4.9 to 5.4 billion REN in gross profit. Against quarterly operating expenses of approximately 6.2 billion REN including 2 billion REN R&D and 4.2 billion SG&A, this suggests an operating loss of 800 million to 1.3 billion REN unless ES8 over-delivers, SG&A comes in lower than expected, or other income sources like swap network revenue contribute more significantly.From January to November 2025, NIO Inc delivered 277,893 vehicles total, representing 45.62 percent year-over-year growth and achieving 63.15 percent of the 440,000 annual target. The NIO main brand delivered 146,909 vehicles during this period, down 18.65 percent year-over-year. Onvo delivered 98,654 vehicles since beginning deliveries in September 2024, while Firefly has delivered 32,330 vehicles since launching in April 2025.Competitive context shows significant industry reshuffling. Leapmotor delivered 70,327 vehicles in November, achieving its 500,000 unit annual target 45 days early and targeting 1 million units for 2026. XPeng delivered 36,728 in November, having already met its 350,000 annual target in October. Li Auto delivered only 33,181 vehicles in November, down 31.9 percent year-over-year, achieving just 56.5 percent of its revised 640,000 unit target. HarmonyOS delivered over 80,000 vehicles in November with 513,000 year-to-date against a 1 million unit target. Xiaomi Auto exceeded 40,000 November deliveries and surpassed 500,000 cumulative deliveries, exceeding its initial 350,000 annual target.NIO's strategic shift emphasizes operational quality over sales volume with the core goal being annual profitability.