In this episode of Course Café, Raymond Williams sits down with Dylan Moore, Senior Director Design and Shaun Madigan, Director Apparel, of Adidas Golf to unpack the brand’s evolving identity—where performance meets personality, and heritage meets innovation. From the revival of the Originals line to the creative freedom behind footwear launches, the conversation explores how Adidas is navigating golf’s changing perception with intention and edge. They dive into athlete collabs, design storytelling, the luxury comeback in golf apparel, and what it takes to make an impression in a style-forward, performance-driven space.

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