In this episode, I’m diving into the one core identity shift that changes everything for life coaches who want to sign more clients.I see so many coaches put in the work; certifications, content creation, posting online, and yet they still feel stuck. The missing piece isn’t strategy; it’s identity. You’re still operating as a coach, not a coaching business owner.This shift is about ownership. It’s about taking full responsibility for your business, your visibility, your message, your sales: all of it. When I made this shift myself, everything changed. I stopped waiting for clients to come “out of nowhere,” and I started intentionally creating them. Because when you think and act like a business owner, client creation becomes predictable, not accidental.I talk about what that looked like for me, and for my clients; how moving from employee energy into CEO energy turns frustration into clarity, and self-doubt into confidence. When you take your business seriously, it starts taking you seriously back.I also share the story of one of my clients who dreamed of leaving her 9to5. By the end of our work together, she not only had an exit plan, she had a business that could sustain her. The difference wasn’t her content, her niche, or her strategy. It was this identity shift.Key TakeawaysThe real bottleneck isn’t strategy — it’s identity. You must become a coaching business owner.Thinking like a CEO means taking full responsibility for visibility, marketing, and decision-making.Confidence is built through congruence — doing what you say you’ll do and backing your decisions.Every next level of business requires you to release an old identity and embody the next version of yourself.When you operate from business ownership, client creation becomes intentional, not accidental.If you’re ready to stop second-guessing yourself, to think and act like a business owner, and to start signing clients with confidence, DM me on Instagram at @coachingwithpamella.When we work together one-to-one, we’ll begin with a powerful strategy session to refine your business foundations. Then we’ll spend six months together with high-touch weekly coaching and Telegram support, and you’ll also get access to THRIVE.I’ll review your offers, your content, your messaging — all of it — so you can finally feel clear, confident, and in control of your business.Because when you embody the CEO within you, signing clients stops being a mystery and starts being inevitable.

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