In Dickson, Tennessee, a movie theater showing a certain movie about a certain bright red dude with horns decided the name was a little too brash to put on a marquee facing a church, and decided to clean it up a little and advertised a showing of, and I quote, “Heckboy.” Swearing is not for everyone, of course, but it does have one really big backer: science. Swearing is still mostly a no-no on TV, which leads to weird TV-friendly versions of expletive-filled movies where characters call each other "casserole." Movies don't get any more magical than that.  
What the Heckboy: Dickson theater near church avoids 'Hellboy' title 
Swearing is Good for You (EmmaByrne.net)
Comically Bad TV Dubs and Edits (Mandatory.com)
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