Ever found yourself lingering longer in a store—or suddenly feeling the urge to splurge—because of the background music? In this episode, we dive deep into the psychology of sound with special guest Vic Veda, Vice President, Communications at Michigan Retailers Association. We will break down how tempo, genre, and even volume can influence what we buy, how long we stay, and how we feel while shopping.From the science behind supermarket playlists to the strategic soundscapes of luxury boutiques, discover how music is subtly guiding your shopping decisions—whether you realize it or not.Tune in to learn:Why slow jazz might make you spend more in a wine shopHow brands use curated playlists to craft identity and emotionThe role of music in online vs. in-store shopping behavior Press play and get ready to rethink your retail therapy—soundtrack and all.---------------------------------Instagram: Conversations with KateTik Tok: Conversations with Kate

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