In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts.Paul discusses the importance of learning from creators to enhance marketing efforts, emphasizing the need for content teams to stay relevant and engaging. He highlights the challenges and rewards of building a personal brand in the finance space, sharing valuable lessons from his own experiences. Listeners will gain insights into the strategies Paul used to grow his audience and the significance of consistency in content creation.The episode also dives into the nuances of creating content for a finance audience, addressing the high expectations and technical nature of the field. Paul offers practical advice for marketers on how to connect with finance professionals and create content that truly resonates. Tune in for an inspiring and informative conversation with one of the leading voices in financial content creation.

Ver todos los episodios