In this episode of Content Head, Joe Michalowski dives into the importance of creating comprehensive and meaningful content that goes beyond superficial guides. He shares his personal experiences and insights on how the perspective on content changes as one moves from agency work to in-house roles. Joe emphasizes the need for depth and relevance in content creation, challenging the notion that a business can ever have "enough" content.Joe recounts a pivotal moment in his career when his boss questioned the necessity of further content creation. He uses this experience to illustrate the importance of continuous content ideation and strategy development. Joe argues that content should be seen as an infinite game, where there is always more to explore and create. He highlights the need for content to evolve and adapt to new priorities and market conditions.The episode provides a structured approach to developing an ultimate guide, breaking it down into six steps. Joe stresses the importance of narrowing the scope, mapping out high-level pieces, and digging deeper into each component. He encourages content creators to continuously refine their ideas and leverage their relationships with subject matter experts and customers to ensure their content remains relevant and valuable.

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