Show Notes:00:38: How to evaluate keywords (and find them) when just starting out4:07: Finding lower competition terms5:13: Why passive link building is even more important for lower authority sites7:06: When buyer personas ≠ linkable audience8:03: Understanding authority and credibility when link building10:00: Building out a “hero asset” to carry your content strategy11:51: How to balance a blog design that scalesShow Links:Follow Alex on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email
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