Send us a textIn this episode, we interview Alyssa Cuda, a seasoned content marketer with over eight years of experience in B2B tech, including roles in cybersecurity, fintech, and supply chain logistics. Alyssa shares her journey into content marketing, highlighting the unique challenges of measuring content's impact and the importance of aligning strategies with business objectives.What you'll learn in this episode: Why content marketing measurement is challenging and how to overcome it. How to build a measurement framework that aligns with business objectives. The difference between service and strategy content marketing roles. Tips for gaining internal buy-in and communicating success metrics effectively.

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