Send us a textIn this episode, we interview Arissa Dimond, an experienced SEO copywriter and content marketing expert. Arissa shares her journey into the world of SEO, the evolving landscape of search engine optimization, and the impact of AI on modern content strategies.What you'll learn in this episode: How Google's latest updates and AI features are changing SEO practices. Key strategies for proving expertise and authority in your content. Practical tips on optimizing for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). How to leverage bylines, quotes, and credible data to enhance content authority.

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