Send us a textIn this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco.What you'll learn in this episode:Why trust and relevance are the cornerstones of audience engagementHow public radio builds content around context, not just informationA simple yet powerful framework for storytelling borrowed from speechwriting legend Marshall GanzHow to gather real-time feedback and qualitative data to improve content strategyWhy consistency in message and presence wins in the long game of attentionTactical tips on creating urgency and emotional resonance in your storytelling

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