Send us a textIn this episode, we interview Bailey Gaffney, Content Marketing Manager at MPE-Inc., to dive into the art of storytelling in marketing. Bailey shares insights from her journey from pre-pharmacy to marketing and explores how businesses can use storytelling to connect with their audience in a meaningful way.What you’ll learn in this episode:•Why storytelling is crucial in content marketing.•How to personalize your messaging to engage your audience.•Practical tips for using “we,” “you,” and “I” in your content.•Techniques for crafting a compelling company narrative.•The importance of aligning content strategy with customer emotions and experiences.

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