ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Develop Content for Every Stage of the Funnel"
Episode Synopsis
Send us a textIn this episode, we interview marketing director Hannah Bauer (Hannah's portfolio site).What you’ll learn in this episode: The importance of understanding your user before creating content. Techniques for identifying and addressing customer pain points. Strategies for creating content that aligns with every stage of the buyer’s journey. Insights on segmenting your audience based on problem awareness. The value of storytelling in B2B marketing.
More episodes of the podcast Content Amplified
Do Thought Leadership Ads Actually Work?
22/10/2025
Is Everything Actually Content?
21/10/2025
Does Grassroots Marketing Still Win Hearts?
16/10/2025
How Do You Cut Through AI Noise?
15/10/2025
Are You Letting Customers Tell Your Story?
14/10/2025
Are You Selling Features or Outcomes?
09/10/2025
Is Your Content Valuable Enough to Sell?
08/10/2025
Does Research Make the Best Marketing?
02/10/2025
How Do You Align Content and Promotion?
01/10/2025
In God we trust