In this episode, we interview Harikrishna Rao, an experienced marketer and engineer, currently working with Treasure Data, a leading customer data platform. Hari shares his insights on demand generation and the critical role that content plays in creating demand.What you'll learn in this episode: The essential role of content as the "fuel" for demand generation engines. Strategies to balance the art and science of content marketing. The importance of testing and avoiding personal bias in marketing strategies. How to create valuable, personalized experiences while respecting user privacy. Real-life examples of effective customer service and personalization.Text us what you think about this episode!

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