How Do You Launch Products Internally?

23/10/2024 21 min
How Do You Launch Products Internally?

Listen "How Do You Launch Products Internally?"

Episode Synopsis

Send us a textIn this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services. Amber shares her insights on the often overlooked but crucial process of internal product launches.What you’ll learn in this episode:•The importance of aligning teams for a successful external launch•Strategies for segmenting product launches into low-hanging fruit vs. moonshots•How to create internal excitement with explainer videos and tailored content•Tips for balancing creativity and risk in low-budget, high-impact campaigns•Methods to measure and iterate for improved product launches over timeAmber also offers advice for marketers working with limited resources, showing how to make a big impact with scrappy, creative strategies.