In this episode, we interview Justin Ruiss, a seasoned equity and primary researcher at BWG Strategy, where he bridges the worlds of data and marketing.What you’ll learn in this episode:•Strategies to gather impactful primary research for marketing•How to use KPIs to measure content effectiveness and industry health•Tips for transforming research data into engaging, educational content•Methods for humanizing metrics to create relatable, actionable insights•Why sentiment analysis can set your content apart from othersJustin shares a wealth of insights for anyone eager to create content that informs, educates, and resonates.Text us what you think about this episode!

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