Send us a textIn this episode, we interview Chett Coombs, a marketing maestro currently excelling in the demand generation.What you'll learn in this episode: The significance of aligning your content marketing efforts with organizational goals and revenue generation. Insights into Chett's journey from sales to marketing, emphasizing the relationship-building aspect of marketing. Strategies for aligning content with the buyer's journey, ensuring your messages resonate with the intended audience's buying intent. A comprehensive approach to content marketing that focuses on the product without directly promoting it, using a structured method involving brand, product, features, benefits, and pain points. Chett's unique content planning method that can yield a significant number of diverse marketing assets designed to guide potential customers through their buying journey. The importance of funnel alignment and optimization for conversion and engagement.Chett shares a wealth of knowledge and actionable advice that can transform how you approach content marketing, aligning every effort with the ultimate goal of driving revenue.

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