Send us a textIn this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.What you'll learn in this episode:Why traditional marketing fails with technical audiencesThe two core principles behind “anti-marketing” contentHow to create writing guidelines that actually drive clarityWhy ambiguous words like “efficiency” or “flexibility” weaken your messageThe power of asking “why” three times to sharpen your messageHow AI can help scale quality content—when used rightThe new way leaders are consuming content (hint: it’s not whitepapers)

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