Send us a textIn this episode, we interview Blair Felter, a seasoned marketing professional. Blair shares her unique perspective on the importance of creating content that prioritizes existing customers over chasing new leads.What you’ll learn in this episode:•Why focusing content on existing customers can be more valuable than prospect-driven strategies.•How customer-centric content can drive lead generation without gimmicks.•The importance of authenticity and transparency in building trust with your audience.•How to adjust your content distribution strategy for better organic engagement.

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