Listen "Are You Telling the Right Story? In the Right Way?"
Episode Synopsis
Send us a textIn this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.What you'll learn in this episode:Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.How narrative can dramatically reduce customer acquisition costs and increase lifetime value.The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.Why multiplayer storytelling is the next frontier in both education and enterprise.What businesses can learn from the entertainment industry’s lead on immersive experiences.Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.
More episodes of the podcast Content Amplified
Is Everything Actually Content?
21/10/2025
Does Grassroots Marketing Still Win Hearts?
16/10/2025
How Do You Cut Through AI Noise?
15/10/2025
Are You Letting Customers Tell Your Story?
14/10/2025
Are You Selling Features or Outcomes?
09/10/2025
Is Your Content Valuable Enough to Sell?
08/10/2025
Does Research Make the Best Marketing?
02/10/2025
How Do You Align Content and Promotion?
01/10/2025
Should You Build a Custom GPT?
30/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.