Bob and Amas discuss the world of knowledge. "I'm going to date myself that we had knowledge on paper in binders at every desk." - Bob "In fact, I believe that if used correctly, knowledge or technical product content in this case is and should be seen as marketing." - Mike "So we have this issue. There are 1400 page PDFs running out there. How would you think about the problem and and how? How have you advised people to begin to think about solving it?" -Amas   Connect with Mike Stock at https://www.linkedin.com/in/mikestockactual/

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