Roger Yarrow joins Seth to chat about the evolution of Trulook from a media company to a leader in construction camera technology. He emphasizes the importance of public engagement, security on job sites, and the role of AI in enhancing construction insights. The discussion also touches on company culture, innovation through customer feedback, and the changing perceptions of surveillance in the construction industry.Chapters00:00 Introduction and Background00:28 The Intersection of Technology and Construction04:19 The Evolution of Trulook08:21 Engaging the Community Through Construction10:01 Security Features and Innovations14:19 Innovation and Staying Ahead in Technology18:34 The Evolution of Turnkey Solutions20:12 Integrating with Industry Giants22:22 The Role of Drones in Construction25:48 AI and the Future of Construction Technology29:52 Changing Perceptions of Job Site Cameras34:04 Building a Strong Company Culture37:52 Lessons Learned from Failure40:24 Balancing Risk and Safety in Leadership

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