Constructing Brands

Constructing Brands

Por: Eric Lanel
The Constructing Brands Podcast, hosted by industry marketing expert Eric Lanel, features insightful conversations with leaders and innovators in the built environment. Eric explores the strategies, challenges, and success stories behind iconic brands through captivating interviews. Each episode provides listeners with an understanding of the difficult decisions made by these leaders, how they approached those decisions, and what they would have done differently. The podcast focuses on the art and science of building powerful brand identities, covering topics such as brand positioning, customer experience, brand storytelling, and the impact of emerging technologies. With a focus on actionable insights, the podcast equips listeners with valuable knowledge and inspiration to elevate their brands and stay ahead in today's competitive marketplace. Whether you're a marketer, entrepreneur, or brand enthusiast, if you want to hear insights from the people who have "been there, done that," this podcast is for you.
55 episodios disponibles

Latest episodes of the podcast Constructing Brands

Mostrando página 2 de 3

Going Green For Building Manufacturing Products 27/05/2021
Tips for Manufacturers Marketing to Interior Designers 13/05/2021
The Money-Saving Benefits of Energy Management for Manufacturers 29/04/2021
3 Ways To Turn Your Construction Clients Into Customers For Life 08/04/2021
Self Awareness 03/09/2020
3 Effective Tips to get your product in front of resellers – Manufacturer Marketing 20/08/2020
Learn the top 3 things a builder looks for when selecting building products. 07/08/2020
Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company. 16/07/2020
How important is your end-user in your marketing mix? 09/07/2020
Get in front of architects. Tips for getting architects to try your product. 02/07/2020
Go beyond product development. What manufacturers need to know when marketing to their end - end consumer. 25/06/2020
Questions businesses need to ask NOW to save money on insurance. 18/06/2020
Do you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level. 11/06/2020
Stay informed about changes to the PPP loan. Listen for what every business owner needs to know now. 05/06/2020
Are you speaking your target's language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry. 28/05/2020
Technology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist's point of view. 21/05/2020
Develop products that create solutions for your target audience 14/05/2020
Get your brand noticed by Architects and Developers. Tips from President of commARCH Magazine 06/05/2020
Innovation and Ingenuity in the Building Materials Industry with the Managing Director at Carbontec 30/04/2020
Blue Foundry Bank CEO, James Nesci provides insights about the Paycheck Protection Program Phase 2 24/04/2020
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