What You Will Learn: The importance of listening to your audience and identifying needs in the industry How to develop and market smart and innovative solutions How success can be found in the needs of your target audience In the latest episode of GWP's Constructing Brands podcast, we speak with Paul Titcomb, president of Steel Dog. Steel Dog is a small concrete forming company in Massachusetts doing big things! We talk with Paul about the importance of identifying unique opportunities for success. It is critical for leaders in the building materials space to have their eyes and ears open for problems within their market and how they could provide a smart and innovative solution to that problem. Business opportunities are born from a need or struggle in your target market. If your company has a smart solution to offer them, success will follow. Listen to hear Paul Titcomb's story, how he identified a need in the market, created an innovative solution, and effectively marketed that solution to his target audience.

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