One of the big things we stand for is resonating with our audience on a deep level instead of just selling to them, and we can do this effectively in the middle of the funnel. What should our goals be at the center point of our funnel? What are the types of content we can put out to connect with people? On this episode, you'll learn about resonance stacking, middle-of-funnel opportunities, and how to build a relationship with the audience using Facebook ads.    Things We Learned From This Episode In the middle of the funnel our goal should be to nurture connection, create conversation and build authority.    After people connect with us, they need to keep seeing us in their newsfeed so they get to know us.  Different people consume information in different ways. We need to have a mix of different mediums so we're connecting with different people, and meeting them with their preferred learning style.  People resonate with personal stories and behind-the-scenes content, as well as sharing values and beliefs. After we create conversations and share success stories, we can reach out with calls-to-action and build our authority.  

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