The most important detail of the customer experience is building trust, we must start on day 1.

We are kicking off Season 3 with Jim Tracy, President and Founder of EZlocal. Jim manages a sales force that's spread all over the United States, and they continue to grow. He explains what the first thing he teaches his sales force, trust. We have to listen to our customers, if we're not listening to our customers, if we're not paying attention to them, if we're not communicating with them, they will leave. A simple question during the initial welcome call can solve it. Jim sheds light on his unique compensation model for his sales teams and how that leads into their customer service and success.

Jim is a graduate of Loyola University Chicago, Jim served as senior vice president of National Translink Corporation and, over a span of 10 years, worked with thousands of entrepreneurs and small business owners looking to grow their businesses and reach more customers. Over the years Jim had witnessed countless small businesses going out of business as a result of heightened competition from big corporations and online retailers. This led to the inspiration in creating America's Best Companies. Jim strives to bring the issues of the small business owner to the forefront, while leading a dedicated and professional staff working to make a difference for the small business community.

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