▶️ Watch this episode on YouTube🎯Your Martech stack isn’t broken — your mental model is.🎯Your Martech stack isn’t broken — your mental model is.In this episode, we sit down with Scott Brinker, Godfather of Martech, editor of Chief Marketing Technologist and VP of Platform Ecosystem at HubSpot, to unpack a reality most marketers miss:The Martech explosion isn’t chaos — it’s the early stage of an AI-orchestrated system that’s about to collapse thousands of tools into workflows.If you’re feeling crushed by:An exploding Martech landscape, AI tools launching daily, integration hell, unused software, and pressure to “simplify”… this episode flips the narrative and shows why the winners won’t have fewer tools, they’ll have better orchestration.In this episode, you'll learn:Why the Martech Landscape Keeps Growing (and Why That’s Not the Real Problem) The Shift From Tool Accumulation to Stack Orchestration How AI Is Changing the Role of Marketers — Not Replacing Them Why Integration Matters More Than Ever in an AI-Driven World The Hidden Cost of Unused Software and Fragmented Data How Smart Teams Are Simplifying Without Losing Capability Where Agencies Can Create Massive Value as AI Integrators What “Composable Martech” Really Means (Without the Buzzwords)Key concepts in this episode:Martech landscape explained AI in marketing operations Marketing automation vs. orchestration Composable Martech stacks Platform ecosystems and integrations AI agents and copilots in marketing Tool sprawl and software waste Operational efficiency in marketing teams Future of Martech and AI Marketing technology strategy for agencies Data fragmentation and system silos Human-in-the-loop AI workflows How agencies can monetize AI implementation The evolving role of the CMO From execution to orchestration in marketingIf you’re a CMO, agency leader, or marketing operator struggling with an overcomplicated stack, unclear AI strategy, and tools that promise everything but deliver little — this episode will help you rethink Martech as a system, not a shopping list.👉 Hit play to learn how to simplify your stack, use AI intelligently, and turn Martech complexity into a competitive advantage.CONNECT WITH SCOTT BRINKER💼 https://www.linkedin.com/in/sjbrinker/ 🌐 https://chiefmartec.com/CONNECT WITH VENDASTA:LinkedIn: https://www.linkedin.com/company/vendasta/ X: https://x.com/vendasta Instagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜 💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast ... 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn ...ABOUT VENDASTAVendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.👉 Transform Your Agency with Vendasta – Book a Demo https://www.vendasta.com/request-demo/

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