ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "218: Modern Era SEO, with Will Scott | The New Marketing Stack"
Episode Synopsis
SEO permeates every facet of the modern business.
Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road?
All of your questions will be answered as we are joined by Will Scott, CEO of Search Influence, and a true pioneer in the digital space. Will launched his first website in 1994 and has been driving digital innovation in the space ever since.
Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road?
All of your questions will be answered as we are joined by Will Scott, CEO of Search Influence, and a true pioneer in the digital space. Will launched his first website in 1994 and has been driving digital innovation in the space ever since.
Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
More episodes of the podcast Conquer Local Podcast
812 | AI Agents Change EVERYTHING in 2026 (And Most Marketers Aren’t Ready) | Scott Brinker
18/12/2025
811 | The Godfather of AI attribution says Your Marketing Dashboard Is a Lie | Jeff Greenfield
18/12/2025
In God we trust