Is SEO dead? The future of search in an AI-driven worldAI-powered search is changing how people find information online – but does that mean SEO is dead? In this episode of Connecting the dots, we explore the future of search with:🎙️ Lucy Perrott – Head of Growth at Bannerflow🎙️ Kristina Bergwall – SEO Lead at Precis🎙️ Simone Engbo Hansen – Global Content Lead at PrecisTogether, they unpack how brands should rethink their search strategies in an AI-driven world.Timestamps00:00 Introduction – What this episode is all about01:20 Meet the speakers – Who are Kristina and Lucy?03:10 Is AI search a problem or an opportunity?05:38 What is answer engine optimisation (AEO) and why does it matter?08:57 How AI search differs from Google – and what brands should do13:00 Is traditional SEO dead, or just evolving?16:14 The role of digital PR and brand authority in search20:18 Why SEO teams need to collaborate more with brand and PR teams22:25 What marketers should do now to prepare for AI search27:06 Speculations on the future – will AI search results be monetised?30:35 Final thoughts – SEO is not dead, but it is changingKey takeaways from the episodeSEO isn’t dead – but AI search is changing the game.Answer engine optimisation (AEO) is emerging as a new way to increase visibility.Brand authority matters more than ever – AI models prioritise trusted sources.Testing and iteration are key – brands that adapt early will win.Subscribe and stay aheadRead the full recap here.Subscribe to the newsletter for exclusive insights.Or browse our starter kit on how to get found online in AI search.About Connecting the dotsConnecting the dots gives you clarity in the chaos of modern marketing. We present straight-talking insights on the trends that matter to marketers right now—powered by Precis’ expertise in data, media, creative, and technology. Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios