Ready to revolutionize your sales team's performance? Join hosts Dennis Collins and Leah Bumphrey as they welcome Gordon Wilson, a veteran sales leader with over four decades of experience transforming sales teams. In this powerful episode, Gordon shares his proven coaching techniques and reveals why traditional management approaches often fail to deliver results.KEY POINTSUnderstanding individual motivations is key to sales team success - Gordon shares how getting "into their head" through meaningful one-on-one interactions can transform performanceTraditional management metrics and processes often hinder rather than help sales performance - learn why trust and autonomy are crucial for sustainable growthRecognition and positive reinforcement drive better results than constant criticism - discover how to balance accountability with encouragementTechnology in sales coaching (like RILA) can be powerful when used correctly, but should never replace personal connection and understandingTIMESTAMPS00:00 - Introduction and welcome04:15 - Understanding team motivation12:30 - The power of one-on-one coaching18:45 - Managing upper management25:10 - Building sustainable growth32:20 - Technology in sales coaching38:45 - Closing thoughts and recommendationsLINKSDennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Gordon Wilson: [LinkedIn Profile URL]BIO & BACKGROUNDGordon Wilson brings over 40 years of sales and management experience to the conversation. Currently serving as a Sales Coach at Alaskan AC in Phoenix, Gordon has a proven track record of transforming sales teams and driving unprecedented growth. His approach helped increase closing averages from 47% to 55-65% and raise ticket averages from $15,800 to $18,900 in just six months. Gordon's unique perspective comes from working across multiple industries and his commitment to understanding the human side of sales performance.RELATED EPISODES"Building a High-Performance Sales Culture" - Episode 074"The Psychology of Sales Success" - Episode 068"Leadership Lessons from Top Sales Performers" - Episode 071sales coaching techniques, sales team management, sales leadership development, coaching sales teams effectively, transformational sales leadership

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