Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now.  But what happens if you don’t have a list? Or if it’s tiny? How do you grow it? In this episode we walk through the steps you need to get your email marketing started up and sorted.  My name is Rachel Klaver, and I care about your marketing. I’m a content marketing strategist and coach who is big on email marketing and using it to build a community. Most of my work comes from people who’ve been on my email list first - and they come in keen, and ready to buy.  In this episode we go back to basics covering what to do if you are just getting started with your email marketing. I share what I’ve found to work  best, not only for me, but also for some of my strategy and content marketing coaching clients.  If you work with me, you’ve got to do email. So consider this your very own content marketing lesson to help you get started with email marketing  In this episode we cover: What you need to do before starting an email list Why I recommend lead magnets What type of lead magnet you should use What you need in terms of email platforms How to optimise your signup forms  How to get people to FIND your sign up forms What you can use to promote your lead generation What types of lead generation and marketing I don’t recommend for email list building        Important Links Come to Rachel’s Free content strategy workshops Attend the Storytelling Masterclass July 2nd Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

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