Allison Luvera has built Juliet into a category-disrupting wine brand that's completely reimagined boxed wine. She's raised $6 million, achieved 150% year-over-year growth, scaled to 700+ retail doors including Costco and Whole Foods, and is projecting revenue to triple between 2024 and 2025. Taking luxury marketing principles from her years at Pernod Ricard working on brands like Perrier-Joüet and The Glenlivet, she's transformed a stigmatized product category into award-winning luxury wine.🔧 Premium Positioning Framework - Approach to maintaining luxury brand principles while scaling affordably across different formats and price points📊 Innovation-Speed Balance Strategy - Decision framework for when to invest heavily in product differentiation versus prioritizing speed to market🤝 DTC-to-Retail Transition Management - Process for operationally managing the shift from controlled customer experience to retail partner relationships⚙️ Complex Distribution Navigation - Framework for building distributor relationships and navigating three-tier alcohol industry requirements as a new brand📈 Competitive Efficiency Development - Methods for building operational efficiencies that enable quality competition against massive scale advantages🎯 Channel Diversification Strategy - Approach to opening entirely new use cases and non-traditional venues for existing product categoriesWhether you're repositioning stigmatized product categories or scaling luxury brands affordably, Allison's frameworks will help you navigate complex distribution, balance innovation with speed, and build operational infrastructure for aggressive growth.Perfect for: Beverage brand founders, luxury CPG operators, category disruptors, DTC-to-retail scalersGuest: Allison Luvera - Co-founder & CEO, Juliet Wine Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

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