Amanda Goetz is the founder of House of Wise, a luxury CBD brand focused on women's sleep, sex, stress, and strength. She built the company while working as VP of Marketing at The Knot, ultimately selling to a cannabis company. Her experience offers unique insights into building brands in stigmatized categories, managing corporate-to-founder transitions, and navigating complex exit processes.🔧 Regulated Product Development - Framework for managing multi-SKU expansion when every product faces unique compliance requirements📊 Alternative Supply Chain Building - Approach to sourcing and manufacturing when traditional CPG partners won't work with your category🤝 Restricted Channel Customer Acquisition - Method for scaling growth when standard advertising platforms block your products⚙️ Enhanced Quality Control Systems - Processes for managing testing and compliance requirements beyond typical consumer goods📈 Limited Distribution Retail Strategy - Approach to building market presence when traditional retail channels restrict your categoryWhether you're building in regulated industries or managing complex brand transitions, Amanda's frameworks will help you navigate challenges while building sustainable, scalable businesses.Perfect for: Regulated industry founders, stigmatized category entrepreneurs, community-driven brand builders, exit-planning operatorsGuest: Amanda Goetz - Founder, House of Wise Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on thel frameworks that drive real business results. Subscribe so you never miss an episode.

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