Victoria Ho brings a rare dual perspective to consumer brands—over a decade consulting for CPG companies through Sherpa CPG, and now building her own Ayurvedic cooking paste brand, Khalo, after a personal health journey through chemotherapy led her back to ancient wellness principles.🔧 The Consultant-to-Founder Transition - Insights on what changes when you move from advising brands to building your own📊 Extended Development Strategy - Why spending significant time perfecting product before launch can work in CPG🤝 Category Creation in Established Markets - Approach to introducing Ayurvedic cooking pastes where no shelf set exists⚙️ Premium Ingredient Positioning - Decision framework for choosing organic US olive oil over cheaper alternatives📈 Multi-SKU Launch Strategy - Why launching with three products instead of one made sense for this brand🎯 Personal Story as Brand Foundation - How authentic health transformation drives product development and customer connectionWhether you're transitioning from consulting to building, creating new categories, or integrating personal mission with business strategy, Victoria's experience offers a masterclass in applying professional expertise to personal ventures.Perfect for: CPG consultants considering their own brands, health-focused entrepreneurs, category creators, premium positioning strategistsGuest: Victoria Ho - Co-founder, Khalo Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on tactical frameworks that drive measurable business outcomes. Subscribe so you never miss an episode.

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