The Marketing Muscle of Sports - Webcast Preview

Comcast Spotlight Take Five
20/02/2013 5 min

Listen "The Marketing Muscle of Sports - Webcast Preview"

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Episode Synopsis

Savvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched event in U.S. television history. Watch this brief video to hear from experts about why the London Olympics were such a success, and learn how sports can be an especially effective marketing tool for advertisers.

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