Cross-Platform Integration

Comcast Spotlight Take Five
06/05/2010 4 min

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Episode Synopsis

More than ever, media pros are recognizing the effectiveness of reaching consumers using multiple touch points. Watch this brief video to hear from Tom Straszewski, VP, Interactive Sales for Comcast Spotlight, share his thoughts about the effectiveness of extending on air ad campaigns to online platforms such as Comcast.net, as well as how local retailers can accomplish on air/online integration easily and inexpensively using Spotlight´s partnership with Mixpo.

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