What would you do if you received 9 offers a week to sell your life's work? Trent Urban, the founder of Wirenut Home Solutions, faces this reality every day. In a world where private equity is buying up local businesses, Trent is holding the line. But his reason for never selling isn't about the money, it's about a promise he made to his father and a legacy he's building for his son.From launching his company directly into the 2008 recession to building an unforgettable brand with a "win-win-win" philosophy, this is a raw conversation about grit, family, and the principles that build a business that lasts for generations. Later in the episode, we're joined by Trent's son, Gavin Urban, who offers a unique perspective on growing up in the business and taking on the marketing mantle for a new era.This episode is a masterclass for any entrepreneur who has ever questioned whether to cash out or double down on their values.Learn more about Trent, Gavin, and Wirenut Home Solutions:► Website: https://thewirenut.com/CONNECT WITH US:👍 LIKE this video to help us reach more people.► Website:  https://cosbizpodcast.com/► Instagram:  instagram.com/cos.bizpodcast  ► Facebook: facebook.com/cosbusinesspodcast ✅ SUBSCRIBE TO THE COS BUSINESS PODCAST: https://www.youtube.com/channel/UCOOJjezhA6fI-3RhohZ6w9AWhat's the most important value in your business? Let us know in the COMMENTS below!🤝 SUPPORT OUR SPONSORS:HR Branches: https://www.savvionhq.com/Exceptional Business Advisors: https://excoadvisors.com/DataHubz: https://www.datahubz.com/Junk-N-Haul: https://junknhaul.com/Proud American Electrical and Solar: https://proudamericansolar.com/ Bolton Co: For Purpose-Driven Executives. https://www.boltonco.net/Be Our Guest Getaways: Making Magical Memories. https://beourguestgetaways.com/Planet Duct: Your go-to cleaning service in Colorado Springs. https://www.planetduct.com/ Pinnacle Advanced Primary Care: Hassle-free healthcare. https://www.pinnacleapc.com Exponential Impact: https://www.exponentialimpact.com/ Fast Signs: https://www.fastsigns.com/ Dream Accounting - https://dreamaccountingsolutions.com/ Awesome Home Services - https://www.awesomeservice.com/ Reveal Med Spa - https://revealmedspas.com/

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