One of the most respected marketers of our time, Frank Kern once said, “you cannot out market a bad offer”.
It couldn’t be farther from the truth. That’s why our topic for today is all about how to craft your offers so that they’re irresistible to not only your potential customers but also to your potential joint venture partners.
I remember when I got started in the online space. I had been podcasting for over a year and making money by promoting other people’s products but something kept nudging inside of me to offer something. I got good at podcasting so naturally, I thought let me create an offer about podcasting. And while it did make sense at that time, I didn’t realize, there’s more to it than just whipping out something just because other people are doing it. Huge lesson #1, never create an offer because other people are doing it!
So, after going through courses after courses and hiring a mentor to guide me on how to craft winning offers, and having tested to first to my own offers and to my clients, it all boils down to the following.
It’s called the Triple Win. By the way, I didn’t invent those words. I first heard it from Tom Matzen of Strategic Alliances. You should definitely check him out.
The triple win is this:

Win for you
Win for your customers
Win for you JV partners

Now, one of the reason I love this is because it adds the component of the third win which is all about your joint venture partners.
Want me to work with you on crafting your winning offers? Book a free strategy call with me here >>>

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