Verne Harnish has a great diagram in his book Scaling Up. I use it all over the place. The diagram shows 28 million firms in the USA, divided into categories by revenue. You might be surprised at just how few companies reach $50 million.

And between each category, you must go through what Harnish terms the "Valley of Death"! To scale up to the next revenue plateau, you must adapt or die.

How well you adapt is directly impacted by the way you're thinking about your business.

Over the past year or so, I've been searching for different ways of thinking about businesses. Yet the newbie crowd, who are only interested in what I call "newbie talk"--focus on traffic and conversion, tactics, hacks and magic bullets--hear what I bring back from my searches as "philosophical" or just plain nonsense.

But the fact is, having talked about "newbie talk" topics from 2011 through around 2016, I'm simply no longer interested in those topics. They seem like kids' stuff to me. You can still get all my old content out there for free.

In this episode, I'm giving a clear example of different thinking. Three different organizations have three different ways of thinking about...and solving...the same problem.

Until now, you've likely been unconsciously following just one way of thinking in your business.

You probably never thought there was another way of thinking about it.

Yet your competitors are surely thinking in those different ways.

Which of you will succeed?

The one that adapts the best--which is the one that THINKS the best.

Listen in and discover something new. This is just as real to me as rocks and trees. It's not philosophy.

Ver todos los episodios