Lior Ohayon, founder of ScopeLeads, is on the Cold Star Project to share his experience with founding a prospecting saas. Revenue generation requires active, consistent, focused activity, and Lior digs into how to:

- know when somebody wants what you're thinking about making

- keep focused on the actual prospecting time required

- retain offer/solution focus as a product creator in the face of
support desk-driven feature creep threat.

For an assessment of your organization's operational and scaling infrastructure visit https://www.coldstartech.com/red-team/

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