Episode Synopsis "006 Mark MacDonald: The Show Stopping Thread That Mark MacDonald Is Talking About"

Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Mark MacDonald, bestselling author of Be Known for Something: Reconnect With Your Community by Revitalizing Your Church’s Reputation. MacDonald shares practical advice about implementing a communication strategy that will help your church be known for something.   [00:00] Introduction of bestselling author Mark MacDonald. [04:15] Be Known for Something. [05:56] Leveraging the church’s perception as a brand. [07:53] The thread principle. [10:07] The gap between church and community. [11:33] Reflecting the DNA of the community. [17:11] Making changes occur. [20:33] Who should buy the book. [22:58] Coffeehouse Hot Seat. [26:22] Parting wisdom. [26:48] Resources.   Text in Church for formulas, or text “formula” to 816-482-3337 Amazon to buy McDonald’s book Be Known for Something

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