Leading with Grit & Gloss, with Marina Kirschner

22/04/2025 42 min
Leading with Grit & Gloss, with Marina Kirschner

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Episode Synopsis

Send us a textFrom Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass!We'll talk about:Marina’s journey from Argentina to MoroccanoilThe immigrant mindset: resilience, reinvention, and leadershipHow Moroccanoil adapts products globally—from packaging to fragranceThe role of TikTok and influencer authenticity in prestige beautyManaging generational brand loyalty and innovation simultaneouslyWhy content creation is a top challenge (and opportunity!) todayFor more information, visit Marina Kirschner's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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